How to write great case studies
Shout out to Bob Dahlberg
Mention that I've created lots of case studies. Provide the context.
The situation at the heart of all case studies. You aren't doing X. I believe that you should be doing X. My goal is to persuade you to start doing it.
Harleen & Aanchal's template
Focus intensely on what's in it for them. Remove yourself and your interests from the content 100%, other than for transparency reasons.
TODO: get data on developers.google.com/web's most popular case studies. And feedback from WECs.